Partnering with Digital Marketing, Media & eCommerce leaders
About Us
Created for Digital & eCommerce Leaders
If you are a Digital Marketing, Media or eCommerce leader, a large part of your job is to drive change, transformation and continuous evolution at pace - and driving change is hard work. You need all the help you can get. That's where we come in.
Built to support Change Agents
Hen's Milk was created to support you in your digital transformation efforts. Whether you need an extra pair of hands to get things done, a sparring partner who's been in your shoes, bespoke training materials for your team, or just someone who can efficiently keep you up-to-date on trends & developments in the Digital, Media & eCommerce space - we can help.
Who are we?
Elisa Pogliano, our Founder & Principal Consultant, is a Digital Transformation veteran with 19+ years of international experience in Consumer Goods and Retail.
She has over a decade in eCommerce, Digital Marketing & Media senior leadership roles for P&G and Mattel. As a consultant, she has helped companies like Michelin, General Mills, Mattel and many more.
She combines a solid FMCG commercial foundation (proven track record in leading both Sales and Trade Marketing teams) with an in-depth knowledge of Digital Media & eCommerce.
Highlights of her career included setting up Mattel's Digital & Media function across Europe and growing it into a 35-people division, and launching their Direct-to-Consumer eCommerce business in 5 countries. Her experience spans across all key European markets & diverse product categories, including Home Care, Health & Beauty, Snacks, Pet Care and Toys.
Why us?
We have been in your shoes. We have been there, done that, got the t-shirt. That's why we're passionate about helping Digital Marketing, Media & eCommerce leaders succeed.
Our approach is summarised by our three core values & customer promises:
- Nutritious: we bring you only the information that is relevant for you, in a clear, concise, 'no BS' form.
- Delicious: digital transformation can feel quite lonely at time - experience the delight of working with someone who has been through similar challenges to those you are facing.
- Unconventional: we like to stay small, flexible, independent and unbiased. We won't compete with your existing media agencies or larger consulting firms - but we can help you make the most of them.
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