The ABCD programme: elevate your impact & drive change that sticks
Let's put your Digital roadmap on steroids, together.
The ABCD programme is a personalised 1:1 business coaching approach to help you refine your current Digital & eCommerce roadmap.
Find smarter solutions and unlock more value, faster.
GET BESPOKE ADVICE FOR YOUR SPECIFIC NEEDS
Digital Marketing & eCommerce expertise to help you get quicker results
Technology and consumer behaviour trends move at a relentless pace, leaving lean Digital teams to grapple with a flood of projects and priorities.
When stretched too thin, progress slows, team morale suffers, and business impact is limited.
What if you could do more with less, achieve quicker results, and deliver change that sticks in your organisation?
Tailored for Digital Marketing & eCommerce senior leaders, the ABCD programme is the smart way to refine your list of priorities and find ways to unlock more value, faster, through personalised 1:1 business coaching.
Like the sound of it?
Why not get on a free 30' exploratory call - together we will assess if you are ready to join the programme and if we can help you, right now, based on your specific needs.
EASY LIKE ABCD - four STEPS TO CLARITY & SUCCESS
ASSESS
ASSESS
ASSESS
Dive deep into your current projects, identifying potential bottlenecks and evaluating team capacity.
BOOST
ASSESS
ASSESS
Focus resources on top-priority projects, ensuring success where it matters most.
CUT
DELEGATE
DELEGATE
Streamline by reevaluating less critical projects. Make room for strategic priorities.
DELEGATE
DELEGATE
DELEGATE
Identify tasks for external resources, freeing up internal bandwidth.
LET'S FIND THE BEST PATH TO NAVIGATE YOUR ROADBLOCKS
The ABCD programme is totally customised to your needs – here are a few examples of frequently addressed topics.
Resource Constraints
Efficiently navigate the challenges of limited headcount. The ABCD Programme guides you in optimising output with lean resources.
Senior Leadership Alignment
Aligning leadership to your vision is crucial. If this is slowing you down, let’s devise a strategy to bridge the understanding gap and secure support.
Data Overload
Together, we can figure out ways to manage an abundance of data sources, without overwhelming you and your team.
Staying Current
Let’s discuss useful tactics to stay ahead in this fast-paced industry, without sacrificing countless hours of your time.
Demonstrating ROI
Prove the value of your digital efforts. If securing budget is a challenge, let’s work out the best ways to show tangible ROI.
Resistance to Change
Guide your organisation through digital transformation. Overcome resistance with strategic insights from the programme.
Cross-Functional Collaboration
If you need to foster improved collaboration between sales, marketing, and digital teams, let’s understand the best ways to cultivate more productive behaviours.
Agency & Vendor Management
Strained agency relationships? Headaches from martech vendors? Let’s determine what can be solved with a scope of work review, and when it’s time to select new partners.
Curious?
Book a free, no-strings-attached 30' exploratory call.
NEW IN ROLE?
If you have been in role for less than 12 months, or you have just been through a re-org, and need help defining your digital strategy (nearly) from scratch, check out our GEAR programme instead.
FAQ
Can't find the answer? Drop us a line and let us know!
The ABCD Programme is designed as a 1:1 coaching solution with our Founder, Elisa Pogliano.
If there are 1-2 key team members you plan to include, please drop us a line so we can discuss how to adapt the format to your needs.
We require 8 hours of your time, distributed across 2-3 live online sessions.
You'll receive a comprehensive report, inclusive of a summary of the key insights gleaned from the live business coaching sessions, a recommendation for a revised roadmap, and a prioritised action plan.
Elisa Pogliano, our Founder & Principal Consultant, is a Digital Transformation veteran with 19+ years of international experience in Consumer Goods and Retail.
She has over a decade in eCommerce, Digital Marketing & Media senior leadership roles for P&G and Mattel. As a consultant, she has helped companies like Michelin, General Mills, Mattel and many more.
GET IN TOUCH
Apply for the programme
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Apply for the programme
Send us a message with your availabilities.
Let's chat
Apply for the programme
Apply for the programme
Find out more in a free 30' exploratory call.
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Drop us a line to ask any questions you may have.
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