The GEAR programme is a personalised business coaching approach, specifically designed for Digital & eCommerce leaders < 12 months in role.
Get clear on your strategy & fast-track your progress.
Digital leadership is a fast-paced journey, especially if you have recently started a new role, or your division has just undergone a reorganisation.
If you are a Digital Marketing or eCommerce leader who has stepped into a new role or undergone a significant reorg in the last 12 months, then the GEAR programme is tailor-made for your situation.
Chances are you are the most experienced Digital Marketing or eCommerce person in your department - if not the entire company. You may struggle to find someone internally to advise you in this delicate transition phase.
You need somebody with relevant subject matter expertise, to act as your sounding board, listen to you without judgement or an agenda, and help you find your way through the intricacies of setting a Digital strategy.
That’s where we can help.
Why not get on a free 30' exploratory call - together we will assess if you are ready to join the programme and if we can help you, right now, based on your specific needs.
Crystallise your high-level objectives. Pinpoint where to play and how to win, laying the foundation for your digital leadership.
Explore how to bridge the gap between your current status and the goals you've defined. Identify key enablers to your success.
Set guidelines to prioritise and establish a system of measurable KPIs that align with your overarching objectives.
Convert Enablers into a prioritised timeline of projects and deliverables. Craft a roadmap that propels you towards success.
The GEAR programme is totally customised to your requirements & business challenges – here are a few examples of frequently addressed topics.
At interview stage, your boss “sold” you this role by painting a vision of what the future could look like. Now, the honeymoon phase is over; you realise there is a huge gap between that vision and your current status. Let’s discuss how to bridge it.
Together, we can spot opportunities for quick wins, which will establish your credibility in the new role, without distracting the team from long-term goals.
Trying to figure out current workflows and operations is daunting, especially if they are poorly documented (spoiler alert: that’s often the case). We’ll figure out how to do it quickly but thoroughly, so this doesn’t delay your decision-making.
As a new leader, you must adapt to the culture and dynamics of your organisation – before figuring out how to change them. We’ll go over stakeholder mapping, so you can quickly find your allies and anticipate where resistance may come from.
People are your n. 1 resource. Team members and key agencies/vendors will make the difference between your success or failure. A change in leadership is a perfect opportunity to re-set any team dynamics that no longer serve the business – but you must thread carefully. Learn tips and techniques to gain the insights you need.
If you have been in role for more than 12 months, and you need to refine your digital roadmap rather than setting it up from scratch, check out our ABCD programme instead.
Can't find the answer? Drop us a line and let us know!
The GEAR programme is designed as a 1:1 business coaching approach with our Founder, Elisa Pogliano.
If there are 1-2 key team members you plan to include, please drop us a line so we can discuss how to adapt the format to your needs.
We require 8 hours of your time, distributed across 2-3 live online sessions.
You'll receive a detailed blueprint for your transformation plan, including the outcomes, goals, enablers, KPIs and the roadmap developed during the live business coaching sessions.
Elisa Pogliano, our Founder & Principal Consultant, is a Digital Transformation veteran with 19+ years of international experience in Consumer Goods and Retail.
She has over a decade in eCommerce, Digital Marketing & Media senior leadership roles for P&G and Mattel. As a consultant, she has helped companies like Michelin, General Mills, Mattel and many more.
Send us a message with your availabilities.
Find out more in a free 30' exploratory call.
Drop us a line to ask any questions you may have.
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